Ivory
A soft, minimal brand identity crafted for Ivory — a clothing label focused on timeless elegance and effortless style.
CLIENT
Jacklyn Roberson
SERVICE PROVIDED
Logo and Brand Identity Design
TIMELINE
4 Weeks
The Challenge
When Jacklyn Roberson, founder of Ivory, approached us, she had a clear vision for her clothing line: refined, versatile pieces with a serene aesthetic.
But her brand lacked visual identity and cohesion — nothing matched the quiet sophistication of her garments. Without a strong logo or brand presence, she found it difficult to connect emotionally with her ideal audience or stand out in a saturated fashion market.
The Solution
We began by distilling Ivory’s core values — simplicity, quality, and confidence — into a brand strategy that informed every design decision.
The logo we crafted was sleek and minimal, with delicate letterforms that felt modern yet enduring.
We introduced a neutral-toned color palette (stone, ivory, soft beige) and a clean typographic system that communicated balance and beauty.
The visual identity was applied across packaging mockups, social media templates, and lookbook layouts — giving Jacklyn a full suite of tools to launch with consistency and grace.
Results & Impact
With the new identity in place, Jacklyn launched Ivory with clarity and confidence.
Buyers responded immediately to the refined aesthetic, and the cohesive visuals helped her secure retail interest and social traction from day one.
The brand now reflects the same calm strength as her clothing — clean, grounded, and unforgettable.
“Working with Crovixo was a dream. They understood my brand even before I could fully explain it. Every piece of the identity feels aligned with the story I’m telling through Ivory.”
- acklyn Roberson, Founder & CEO of Ivory
